The Rubber Duck model
Your technology general contractor
We know every subcontractor in the market, we’ve seen their work, and we answer to you — not to them.
4
steps to a decision
3–4
providers per shortlist
15 min
to get started
$0
advisory fees
The four steps
1. Assess
We map your environment, goals, contracts, and pain points. Free, fast, and surprisingly clarifying.
2. Shortlist
From 475 providers we narrow to the three or four that genuinely fit — with side-by-side reasoning you can defend to your CFO.
3. Evaluate
We run the demos, reference checks, and pricing negotiations with you. You keep control; we bring leverage.
4. Implement & advocate
Escalations, renewals, roadmap reviews — we stay engaged for the life of the service, not the life of the sale.
What our advice costs you
Nothing.
Providers compensate us when you choose them — the same way they’d pay their own sales team. Your pricing is the same or better than going direct, and our incentive is your long-term satisfaction, because unhappy clients don’t renew. Happy to walk you through exactly how that works.
What you get
A market view
Across 475 vetted providers — not one vendor’s catalog.
Plain-English education
On every technology in play — decisions built on understanding, not jargon.
Negotiation leverage
From someone who sees market pricing every single day.
One escalation point
When something breaks — and things always break.
A renewal strategy
So contracts never auto-renew you into regret.
Step one takes fifteen minutes
Free, useful, and refreshingly free of sales pressure.