Partner profile
Thryv
The All-in-One Software to Run & Grow Small Business
Founded 1886 · Grapevine (Dallas), TX · 1,001-5,000 employees · Public, listed
Partnership Overview
Who Thryv is built for
Very small and small businesses (home services, health/wellness, professional services, trades) wanting one platform for CRM, scheduling, payments, and marketing instead of many point tools.
Thryv Holdings (NASDAQ: THRY) is a small-business software company headquartered in Dallas/Grapevine, TX, that evolved from the former Dex Media / YP (Yellow Pages) business into a SaaS provider. Its flagship Thryv platform is an all-in-one small-business operating system covering CRM, appointment scheduling, estimates/invoicing, payments, reputation/review management, social and email marketing, and a business center — increasingly infused with AI. Thryv also operates Marketing Services (digital and legacy) for SMBs.
- VerifiedSep 15, 2026 · high confidence
- 1solution across 2 categories
- 140 yrsin business, since 1886
- 1,001-5,000employees
Why teams pick Thryv
- All-in-one platform tailored to micro/small businesses
- Transition from Yellow Pages to modern SaaS
- Bundled software + marketing services
- AI-assisted SMB workflows
- Public-company scale and SMB reach
Probably not a fit
We haven't published fit caveats for Thryv yet. Tell us what you run and we'll say whether they fit, or who we'd look at instead.
Get matched insteadRecognition & proof points
NASDAQ: THRYProof point · Nasdaq
- Multiple SMB software awardsAward
- Recognized SaaS transformation from Yellow PagesAward
Notable clients
Vendor-reportedHundreds of thousands of small-business clients across North America and internationally (from Dex Media/YP heritage)
Our Solutions
Rubber Duck solutions through Thryv
From first evaluation to day-to-day operations, Rubber Duck Technology helps you get full value from Thryv's Communications & CX and Managed IT & Cloud Ops solutions. We fit them to the systems you already run, remove overlap, and give you a clear view of how they perform, so your team can move faster with fewer surprises.
Communications & CX
CPaaS / Messaging APIs
Thryv's Command Center unifies customer communications such as messaging within its all-in-one small-business platform, connecting CRM, scheduling, and marketing into a single customer-interaction hub.
- All-in-one platform Communications sit alongside CRM, scheduling, payments, and marketing in one OS.
- Built for small business Purpose-built for micro and small businesses rather than enterprise complexity.
- AI-assisted workflows Thryv AI assists SMB communication and operational workflows.
GoogleMeta
Microsoft 365How Thryv delivers
SMB onboarding and customer success; in-app and phone support; marketing services account management. (vendor-reported)
Services in detail
- Implementation & OnboardingDelivered as guided SaaS onboarding for small-business customers.
- Customer SuccessDelivered as ongoing SMB support and account management.
- Strategy & ConsultingDelivered as managed marketing services alongside the SaaS subscription.
Automate/AI, built in · AI-Powered Features. Thryv AI provides AI-assisted content generation (marketing/social/email), smart responses, review replies, and SMB workflow automation across the platform.
Case Studies
What backs it up
Case studies
No published case studies yet.
Ask us and we'll request a reference call with Thryv.
Ask for a referenceDocuments
From Thryv
3 PDFs, collected while we vetted them
- Thryv 5.0 Feature MatrixDownload
- Thryv Buying Business Software ChecklistDownload
- Thryv Modern Small Business PlaybookDownload
Profile compiled by Rubber Duck Technology from primary sources and partner collateral. Vendor-reported figures are labeled as theirs. Spot something wrong? Tell us.
Technology that doesn't sink under pressure
Talk it through before you sign.
Send us what you run today. We'll price Thryv against two alternatives and tell you which one we'd pick, and why.