AMI is a healthcare process outsourcing and contact center solutions company headquartered in India. It supports US-based healthcare clients across health information management, revenue cycle management and customer support. Its outbound sales teams conduct daily cold calls with US-based prospects and play a critical role in driving new business and expanding client relationships. Its agents are fluent, experienced and professionally trained.

AMI's outbound teams conduct cold calls with US-based prospects every day. In these conversations, clarity and confidence during the opening moments are critical, because in outbound sales the first minute determines whether a prospect stays engaged. AMI's agents were fluent, experienced and professionally trained, yet the company observed consistent patterns in early-call behavior: prospects occasionally requested clarification during introductions, those requests slowed progression toward the value proposition, and for a subset of agents early-call clarity remained an area for improvement.

Even small delays at the beginning of a call can reduce engagement. When prospects focus on understanding the speaker rather than the message, the sales narrative loses traction. AMI wanted to improve clarity in the first moments of the call and support a more consistent conversational flow without changing how its agents communicate.

Traditional approaches, including coaching, premium headsets and routing strategies, required ongoing effort and did not always deliver consistent results across the targeted use cases. AMI looked for a scalable solution that could enhance clarity immediately at the start of each call.

After evaluating multiple alternatives, AMI chose Krisp AI Accent Conversion for its ability to improve clarity in real-time conversations while preserving voice quality and natural delivery. Additional decision factors included software-based deployment with no infrastructure changes, compatibility with AMI's existing calling platforms, flexible proof-of-concept testing, and responsive support from Krisp during the trial and rollout.

AMI launched a focused pilot with a subset of outbound agents to evaluate the impact in real sales scenarios. Outbound call recordings were reviewed to assess the frequency of repetition or clarification requests, the speed of transition from greeting to value proposition, and early-call progression compared with pre-deployment behavior.

Implementation required no hardware changes and integrated directly into existing workflows. Agents activated Accent Conversion within their live calling environment without process disruption. The rollout was intentionally targeted, focusing on the agent profiles and outbound scenarios where improving first-minute clarity and conversational flow would have the greatest impact.

Following the deployment, AMI views Krisp as a long-term partner in strengthening outbound communication. The company plans to expand usage strategically, explore additional accent packs and continue optimizing voice performance where clarity directly influences sales outcomes.

• Reduced frequency of clarification requests in the opening moments of outbound calls
• Faster transition from greeting into value-driven conversation
• More uninterrupted opening interactions and improved prospect receptiveness early in calls
• Increased agent confidence during cold outreach to US prospects
• Deployed with no hardware changes or process disruption inside existing calling platforms