Trusted Tech Team LLC is a CSP Microsoft reseller and professional services company headquartered in Irvine, California. Founded in 2017 and employing between 201 and 500 people, the firm focuses on delivering IT solutions to a diverse range of clients, helping businesses optimize their Microsoft products and services. Its SDR and sales teams work from a vibrant, energetic sales floor that encourages collaboration and enthusiasm.

Trusted Tech Team's SDR and sales teams are known for a vibrant, energetic work environment. The lively atmosphere encouraged collaboration and enthusiasm, but it also produced constant background noise and voices on the sales floor. Conversations, ringing phones and even the hum of desk fans carried into client calls, making it difficult for the teams to maintain consistently clear and professional interactions with prospects and customers.

These distractions occasionally led to less effective communication. Some customers hung up because of the noise, and satisfaction scores were low. The company needed a way to guarantee high-quality, clear calls and maintain its professional standards without dampening the culture of the sales floor.

Jared Pandolfi, Director of IT, first looked at GPU-based noise suppression after Nvidia launched its solution. It showed promise, but its complex setup and management requirements were not suitable for a fast-growing company. Trusted Tech Team wanted a more straightforward alternative that would keep working regardless of future changes to its communication platform and wider tech stack.

Trusted Tech Team selected Krisp AI Noise Cancellation. Krisp's standalone functionality and compatibility with any communication platform gave the company flexibility regardless of future changes to its tech stack, and it provided a consistent, high-quality communication experience whatever the underlying platform.

The company piloted Krisp with a small batch of licenses, strategically assigning them to employees in the noisiest areas of the office. The team compared call recordings with and without Krisp and noticed a significant improvement in call clarity and voice fidelity. Confident in the results, Trusted Tech Team deployed Krisp to around 90 sales representatives and SDRs.

Using the company's Azure tenant, the IT team configured an SSO and SCIM setup, achieving a smooth and quick installation process. The seamless implementation and strong support from Krisp allowed Trusted Tech Team to keep its professional image and operational efficiency intact throughout the transition. With background noise removed, even the sound of a fan blowing directly onto an employee was mitigated, and employees reported that their voices sounded clearer and more natural, so they no longer had to repeat themselves on calls.

• Background noise eliminated on calls, even a desk fan blowing directly onto an employee
• No reports of prospects hanging up due to noise or unclear audio after deployment
• Marked increase in positive feedback, with higher agent and customer satisfaction
• Improved average handle time (AHT) because agents no longer needed to repeat themselves
• Around 90 sales representatives and SDRs deployed through the company's Azure tenant with SSO and SCIM