Beiersdorf is a globally recognized skincare company known for trusted brands including NIVEA, Eucerin and La Prairie. The company has a presence in more than 160 countries and combines innovation with consumer-centric approaches to create skincare solutions. As part of its digital transformation, Beiersdorf continues to prioritize consumer feedback to support meaningful engagement and product evolution.

Before adopting XEBO.ai, Beiersdorf ran surveys manually and in fragments across multiple countries. Each local team often relied on its own tools and methods, which suited that market but did not add up to anything usable at group level.

The consequences were practical. Feedback collection was inconsistent between markets, insights arrived late, and effort was duplicated as teams repeated work already done elsewhere. A question answered in one country could not be reliably compared with the same question answered in another, because the instrument and the process behind it were different.

That disjointed approach made it difficult to scale feedback mechanisms and to derive holistic insights across regions, which matters for a company present in more than 160 countries that treats consumer feedback as central to product evolution. Beiersdorf set out to find a centralized, intelligent platform that could unify survey deployment, automate feedback analysis and offer real-time insights at both global and local levels, with the aims of increasing responsiveness, reducing manual workloads and promoting best-practice sharing across markets.

Beiersdorf selected XEBO.ai for four reasons set out in the case study: an AI-powered analytics engine able to understand open-text feedback across languages, a scalable architecture that accommodated both local market needs and global reporting, smart dashboards that enabled real-time visualization of insights, and an intuitive user interface that let non-technical users create and launch surveys without help. XEBO.ai's ability to standardize processes while offering localized flexibility was the key differentiator, since the goal was consistency across markets rather than the removal of local judgment.

Implementation was swift and efficient. Within a few weeks, Beiersdorf's regional teams were onboarded and trained on the platform. XEBO.ai integrated with Beiersdorf's internal systems, ensuring smooth data flow and secure management of customer feedback.

Rather than switching every market over at once, the rollout was structured. Pilot testing ran in selected markets first, and full-scale adoption followed across various regions once the approach had been proven. That sequencing let regional teams move to a single survey platform while keeping the flexibility to reflect local market needs, and gave the company a common basis for comparing results between countries.

• Survey turnaround time reduced by 70%
• Real-time feedback analysis enabled in multiple languages
• Feedback unified across markets, allowing comparative analysis and global benchmarks
• Decision-making strengthened through smart dashboards and automated reporting
• Regional teams onboarded and trained within a few weeks
• Greater agility in responding to customer needs across regions