Phoenix Distribution: DDoS Protection Success

Customer story · Retail & E-commerce

E-commerce Distributor Survives 400Gbps DDoS Attack Without Downtime

Phoenix Distribution survives 400Gbps DDoS attack with zero downtime after implementing enterprise-grade protection following $1.2M loss incident.

  • Published December 27, 2025
  • 2 min read

The challenge

Phoenix Distribution Company experienced a massive DDoS attack during their peak sales event, overwhelming their existing mitigation and causing 4 hours of downtime. The attack cost an estimated $1.2M in lost sales. They needed protection that could handle enterprise-scale attacks without impacting legitimate traffic.

After losing $1.2M in four hours, we knew basic DDoS protection wasn't enough. When the next attack hit—even bigger than before—our customers didn't even notice. Rubber Duck Technology sized the protection for actual threats, not marketing numbers.

VP E-commerce, Phoenix Distribution Company

The solution

Rubber Duck Technology implemented a multi-layer DDoS protection strategy combining edge mitigation, scrubbing center services, and origin protection. The solution provided always-on protection with capacity exceeding 10Tbps, ensuring legitimate traffic reaches the platform during any attack.

The results

  • Survived 400Gbps attack with zero downtime
  • Legitimate traffic unaffected during attacks
  • Sub-second mitigation response
  • 99.999% availability achieved
  • Peace of mind for promotional events

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