Partner profile
Cresta
Generative AI for the Customer-Facing Workforce
Founded 2017 · Mountain View, California · 51-200 employees · Private, VC/PE backed
Partnership Overview
Who Cresta is built for
Mid-market to enterprise contact centers (200+ agents) on Five9, Genesys, NICE, Talkdesk, or Amazon Connect seeking customer-specific generative AI for real-time agent assistance and autonomous voice deflection.
Cresta is a generative AI platform for contact centers, providing real-time agent assist, AI agents, and AI coaching trained on a customer's own conversations. Founded by Stanford AI researchers (and Google AI alumni including Sebastian Thrun), Cresta uses customer-specific LLMs to give frontline agents real-time guidance, deflect calls with autonomous AI, and coach teams from conversation insights. Backed by $270M+ in funding from Andreessen Horowitz, Greylock, and others.
- VerifiedSep 13, 2026 · high confidence
- 5solutions across 2 categories
- 9 yrsin business, since 2017
- 51-200employees
Why teams pick Cresta
- Founded by Stanford / Google AI researchers (Sebastian Thrun co-founder)
- Customer-tuned generative AI models (not generic LLMs)
- Real-time agent assist with sub-second latency
- OPERA generative AI platform for contact centers
- Strong CCaaS partner ecosystem (works with all major platforms)
- ROI playbooks tied to AHT, CSAT, conversion lift
Probably not a fit
We haven't published fit caveats for Cresta yet. Tell us what you run and we'll say whether they fit, or who we'd look at instead.
Get matched insteadRecognition & proof points
Gartner Cool Vendor for Contact Center AIAnalyst recognition · Gartner
Forbes AI 50Proof point · Forbes
- CB Insights AI 100Proof point
Notable clients
Vendor-reportedVVerizon
BBrinks
VVivint
CCarMax
CCCox Communications
EEarnin
Our Solutions
Rubber Duck solutions through Cresta
From first evaluation to day-to-day operations, Rubber Duck Technology helps you get full value from Cresta's Communications & CX and AI Enablement & Automation solutions. We fit them to the systems you already run, remove overlap, and give you a clear view of how they perform, so your team can move faster with fewer surprises.
Communications & CX
Agent Assist / Real-Time Guidance
Cresta delivers real-time agent assist that gives frontline contact center agents live guidance during customer conversations.
- Sub-second latency Real-time assist surfaces guidance with sub-second latency during live calls.
- ROI-focused playbooks Guidance is tied to ROI playbooks targeting AHT, CSAT and conversion lift.
Talkdesk
Cisco Webex CC
SalesforceConversation / Speech Analytics
Cresta Insights provides conversation intelligence and QA automation that analyze 100% of customer interactions to surface coaching and quality insights.
- Insights from every call Conversation intelligence draws from a customer's own conversations for accurate, relevant analysis.
- Automated QA QA automation scales quality review across the full volume of interactions.
Five9
Genesys CloudWorkforce Engagement Management
Cresta Director delivers AI coaching that turns conversation insights into targeted agent development and engagement.
- AI-driven coaching Cresta Director coaches teams from real conversation insights rather than manual sampling.
- Outcome-linked development Coaching is tied to measurable outcomes such as AHT, CSAT and conversion lift.
AI Enablement & Automation
Voice AI / Conversational AI
Cresta provides autonomous AI agents, including the Cresta Virtual Agent, that handle and deflect contact center conversations using generative AI tuned on a customer's own conversations.
- Customer-tuned models Cresta uses customer-specific fine-tuned LLMs rather than generic models for contact center conversations.
- Founded by AI researchers Cresta was founded by Stanford and Google AI researchers, including Sebastian Thrun.
Five9Genesys Cloud
NICE CXoneAmazon ConnectGenerative AI / LLM Platforms
Cresta OPERA is a generative AI platform purpose-built for contact centers, powering agent assist, autonomous agents and coaching from customer-specific LLMs.
- Purpose-built platform OPERA is a generative AI platform designed specifically for contact center use cases.
- Customer-specific LLMs Models are tuned on each customer's conversations rather than relying on generic LLMs.
OpenAI
AnthropicHow Cresta delivers
24/7 support; named CSMs for enterprise; deep partnerships with major CCaaS providers. (vendor-reported)
Services in detail
- Implementation & OnboardingDelivered as project-based implementation and enablement engagements.
- Customer SuccessDelivered as ongoing customer success engagement under SaaS and enterprise contracts.
- Partner EnablementDelivered via channel-led enablement across the CCaaS partner ecosystem.
- 24/7 SupportDelivered as around-the-clock support coverage.
Automate/AI, built in · Native AI Platform. Cresta OPERA generative AI platform fine-tunes LLMs on a customer's own conversations to drive customer-specific Agent Assist, AI Virtual Agents, Director (AI Coach), and Insights. Customer-specific tuning is positioned as a major differentiator over generic LLM contact center solutions.
Compare
One quote is a price. Three quotes are a market.
We'd price Cresta next to these. Same scope on one page, sent to every provider, so the numbers actually line up.
Who we'd price next to Cresta
Observe.AI Automate/AI Communicate
AI for Contact Centers - Conversation Intelligence That Drives Outcomes
Already talking to someone else? Tell us and we'll put them in the mix.
Case Studies
What backs it up
Case studies
No published case studies yet.
Ask us and we'll request a reference call with Cresta.
Ask for a referenceDocuments
From Cresta
5 PDFs, collected while we vetted them
- Cresta AI Agent DatasheetDownload
- Cresta AI Analyst DatasheetDownload
- Cresta Coach DatasheetDownload
- Cresta Conversation Intelligence DatasheetDownload
- Cresta Knowledge Agent DatasheetDownload
Profile compiled by Rubber Duck Technology from primary sources and partner collateral. Vendor-reported figures are labeled as theirs. Spot something wrong? Tell us.
Technology that doesn't sink under pressure
Talk it through before you sign.
Send us what you run today. We'll price Cresta against two alternatives and tell you which one we'd pick, and why.